Food Ordering Mobile App
Increase Revenue and Improve Customer Experience
With changing consumer expectations and tastes, Food & Restaurant industry has a lot on its plate to handle. The first step to succeed and gain a competitive position in the marketplace is – Keeping up with the trends.
Today’s consumer wants quick, healthy and affordable options and Mobile apps have changed the game for the industry. The expectations now are, not to just have an app, but an app that offers features like - View Menus, Make a Reservation, Order Food Online, Check Reviews and Ratings, Make online payment, Suggestions on popular food items and so on. And when they struggle to find answers on their own, they expect an instant help. Not to mention the concerns about diet, nutrition, food allergies and ingredients they have.
What We Offer
We have worked with some of the top brands in the industry and leveraged the knowledge gained to develop solutions that could not only take care of the challenges that the industry is facing currently but also of changing consumer expectations.
Online Food Ordering Solution
The solution lets your customers order food online from their favorite restaurant/Outlet without any hassle. As part of the solution, we cover – UI/UX, Simplify User Journey, and Integration with other platforms being used by the customer to provide better insights.
Salient Features
Auto-Detection of location and Store identification
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Order Customization
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Cart Management
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PUSH Notifications
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Order History/ Repeat Order
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Refund Management
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Integration with various payment gateway providers
Case Studies
Dominos
Food Order & Delivery App with Easy to Understand UI
Business Challenges
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Significant No. of failed orders leading to unhappy customers
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Cumbersome process for locating nearby stores
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App not scalable enough to accommodate growing user base and accommodate new features
What We Did
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Redesigned UI/UX of the app considering the branding guidelines and material design principles
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Simplified User Journey while Improving overall User Experience
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Integrated various Analytics platforms such as AppsFlyer, ClevarTap and Google Analytics to capture User Behavior accurately
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Configured Amazon Web Service (AWS) to host MFP and Online Ordering APIs to Improve App Performance and Reduce Downtime
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Implemented solution for Automatic Identification of nearby stores based on user’s current location
Outcomes
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3X increase in Revenue through new, redesigned Mobile App
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Simplified User Journey with Enhanced UI Design
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Improved User Experience leading to Improved App Rating from 3.3 to 3.9 on Google Play Store within a year
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Reduced Store Detection time leading to increased no. of orders
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Deep understanding of Customer behavior from advanced Analytics resulting in improved ROI
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Scalable enough to handle ~150000 concurrent users
Technologies
